The Gift - Behind The Scenes

Christmas is the time of year for friends and family to get together and enjoy one another's company. At the Pennsylvania Christmas & Gift Show, the Christmas spirit starts early. Held every year, it has become a tradition for many.

A handful of BTS shots that I took during the filming of this commercial for the Pennsylvania Christmas & Gift Show. It’s always interesting when you get the chance to see other creatives at work, especially in this kind of environment. Not only do you have the camera team, but the lighting crew, grips, the director, the actors and actresses, etc. Matt Mahoney, the talented cinematographer behind the camera, filming this entire commercial, is a good friend of mine. It was very cool getting to see him in his element, especially since we often have discussions on the creative similarities and differences between shooting video and stills. I can honestly say though, when it comes to the video side of things, it really is a whole other world than the photography one I’m so used to. While these BTS photos don’t do this talented crew much justice they do give a little behind scenes look into their world.

The majority of this was shot during the day with the windows blacked out, in a real home, not on a production set. All the photos are shot with the Leica SL or M10P.

Jay Cassario

Twisted Oaks Studio